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Get Your FREE Digital Game Plan
Finally, a Digital Growth Strategy Built for Manufacturers
Download your free step-by-step plan to attract better buyers, boost visibility, and simplify your marketing.
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Is this really free?
Yes, no strings attached.
Will this work for my industry?
The plan is customized for manufacturers.
What if I don’t have time?
You’ll spend minutes now to save hours later.
Is this really free?
Yes, no strings attached.
Will this work for my industry?
The plan is customized for manufacturers.
What if I don’t have time?
You’ll spend 20 minutes now to save hours later.
Feel Like You're Stuck on a Plateau?
You’ve poured everything into your business, but sales growth has stalled.
You’re doing all the right things but still feel invisible online.
Marketing feels overwhelming, and you’re unsure where to start.
Out-Teach Your Competition and Dominate Your Digital Presence
The Digital Game Plan is designed to simplify your strategy and help you connect with your soulmate customers. Whether you need to strengthen SEO, attract ideal buyers, or create a content roadmap, the B2Btail team has your back.
What makes this different?
Unlike typical strategy worksheets, your Digital Game Plan is designed to be built into your website, email automation, and content system. Saving you 10+ hours a week.
A step-by-step infographic of your Digital Game Plan structure:
Clarify your buyer personas
Identify top-tier keywords
Build your content roadmap aligned with your buyer persona and critical keywords
Boost engagement with blogs, LinkedIn, live streams, and other social channels
See How The Digital Game Plan Transforms Businesses Like Yours
Plitek Partners with IMEC & B2Btail for SEO Success
Art Thomas from the Purdue MEP
PEDOC Partners with IMEC and B2Btail for SEO Strategies
Start with Your Free Digital Game Plan!
Not ready to book a consultation? Download your digital game plan and build your strategy on your terms.
Build Your Customized Digital Game Plan With Our Experts
No one-size-fits-all solutions. Just your unique roadmap to more digital sales and visibility.
Got Questions? We've Got Answers!
What exactly is included in the Digital Game Plan?
The Game Plan includes a deep-dive strategy map: your Soulmate customer profile, keyword opportunities (RIKs), content roadmap, referral strategy, messaging guidance, and a marketing system outline built specifically for manufacturers.
How long does it take to see results?
Most clients begin implementing parts of their Game Plan within the first week. Tangible outcomes like increased visibility and lead generation typically begin in 30 to 60 days, depending on your baseline and how fast you act on the plan.
What industries do you specialize in?
We specialize in working with small to mid-sized manufacturers, especially founder-led or lean teams looking to scale with smart systems. From industrial components to custom fabrication — if you sell to B2B buyers, we’re a great fit.
Is this really free?
Yes. The Digital Game Plan is completely free — no credit card required. It’s our way of giving you a strategy-first foundation so you can make informed marketing decisions moving forward.
What happens after I download the plan?
You’ll receive the plan instantly via email, plus the option to book a free strategy session where we walk through how to apply it to your business and customize it even further.
Will I be pressured to buy something?
Not at all. If you’d like our help applying the plan, we’ll show you what that looks like — but there’s no obligation. The goal is to give you clarity, whether you work with us or not.
How much time will this take to complete?
Most manufacturers complete the Digital Game Plan in under 30 minutes. If you want help applying it, we offer a structured approach that fits into your schedule — often less than 1 hour per week.
What if I already have a strategy or marketing team?
Great! The Game Plan works as a strategy overlay. It complements your existing team and helps align everyone around clear priorities and messaging.
Can I share this with my internal team or marketing agency?
Absolutely. In fact, many of our clients use it as a blueprint for team alignment or handoff. It keeps your strategy documented and actionable.
Do I need to have a website or content before I start?
No. The Game Plan is designed for both new and established businesses. If you're starting from scratch, it will guide your foundation. If you have a presence already, it will help you optimize and scale it.
Is this only for B2B companies?
While it’s designed with B2B manufacturers in mind, many of the frameworks inside work for any brand trying to clarify their message, build content, and attract the right buyers.
The First Step Toward Growth Starts Here
Don't stay the best kept secret. Your soulmate customers are looking for you...let's help them find you.
Download your Free Game Plan
Get expert help applying it
Launch your system, attract your soulmate buyers, and grow
We tried marketing before, and it didn’t work.
Most marketing fails because it starts with tactics, not strategy. We begin by building your Digital Game Plan so every action has purpose.
We don’t have time to manage marketing
That’s why we build your plan first and automate it inside your system. You spend less time and can more than double your output.
What if our business is too small?
The Digital Game Plan is designed exactly for small, owner-led manufacturers. It keeps you focused and efficient.
Will this work for our niche industry?
Absolutely. The Digital Game Plan is customized to your industry, your customers, and your strengths. It’s your playbook.
How do I know this won’t be another wasted investment?
That’s exactly why we start with strategy first. The Digital Game Plan gives you clarity before you spend a dime on tactics — and we don’t move forward unless you’re confident in the plan.
We don’t have anyone in-house to manage this.
You don’t need a marketing team. We build the system, run the tech, and handle content — you just give input when needed.
We already have a website/LinkedIn/CRM — do we need to rebuild everything?
Not at all. We assess what you already have and upgrade only what’s holding you back. Your Game Plan helps us prioritize what will actually move the needle.
How long does it take to see results?
We usually launch core systems within 30–60 days. Most clients start seeing more qualified traffic, referrals, and inquiries within the first 90 days.
We’re not comfortable being on camera.
No problem. We guide you through easy, low-pressure interviews. And we can even create written content from transcripts — no professional video setup required.
Do we need to post on social media every day?
No. We help you create one core piece of content that can be repurposed into weeks of posts, emails, and blogs — all aligned to your strategy.
We’re too busy to attend a bunch of meetings.
We streamline the process with structured sessions, built-in approvals, and async content collection. Our clients typically spend less than 1 hour/week during setup.
Welcome to your very own DIGITAL GAME PLAN (DGP)!
The DGP is your ultimate guide to navigating the dynamic world of Digital Marketing and Online Business Development!
Specifically tailored to help you…
"Stop Being the Best Kept Secret".
This comprehensive FREE resource is your roadmap to Digital Sales Growth Success.
The DGP empowers you by implementing effective marketing strategies combined with organizing and optimizing operations.
This powerful tool has you covered every step of the way.
What is in your Digital Game Plan?
So glad you asked…
Welcome to your very own DIGITAL GAME PLAN (DGP)!
The DGP is your ultimate guide to navigating the dynamic world of Digital Marketing and Online Business Development!
Specifically tailored to help you…
"Stop Being the Best Kept Secret".
This comprehensive FREE resource is your roadmap to Digital Sales Growth Success.
The DGP empowers you by implementing effective marketing strategies combined with organizing and optimizing operations.
This powerful tool has you covered every step of the way.
Each lesson is paired with an exercise in the Digital Game Plan, making action items simple and straightforward to follow.
What is in your Digital Game Plan?
So glad you asked…
Intro to the Digital Game Plan
The Digital Game Plan is a valuable tool in your journey to stop being the best-kept secret. This exercise will allow you to define your strengths, understand your customers better, build a strong referral network, and develop a robust marketing strategy. We're excited for you to dive into the digital game plan, watch the videos for each section, and start applying these insights to your business.
WHAT IT IS: The Digital Game Plan is your step-by-step guide to building an online presence that attracts, educates, and converts your ideal customers.
WHAT IT DOES: Helps you implement a structured digital marketing strategy that ensures your business gets found, builds trust, and drives sales.
WHAT THEY WANT: Your ideal customers are searching for solutions—but if they can’t find clear, helpful information from you, they’ll go elsewhere. The Digital Game Plan ensures they get the answers they need from you to make informed decisions.
WHY IT MATTERS: A scattered online presence leads to missed opportunities. Without a clear plan, your competitors will capture the attention of the very customers you should be helping.
HOW TO USE IT: Follow the Digital Game Plan to optimize your website, create valuable content, build relationships with referral partners, and dominate search results so the right people find and choose you.
RESULT: A strong digital foundation that keeps your business visible, trusted, and thriving—turning online visitors into loyal customers
Intro to the Digital Game Plan
The Digital Game Plan is a valuable tool in your journey to stop being the best-kept secret. This exercise will allow you to define your strengths, understand your customers better, build a strong referral network, and develop a robust marketing strategy. We're excited for you to dive into the digital game plan, watch the videos for each section, and start applying these insights to your business.
WHAT IT IS: The Digital Game Plan is your step-by-step guide to building an online presence that attracts, educates, and converts your ideal customers.
WHAT IT DOES: Helps you implement a structured digital marketing strategy that ensures your business gets found, builds trust, and drives sales.
WHAT THEY WANT: Your ideal customers are searching for solutions—but if they can’t find clear, helpful information from you, they’ll go elsewhere. The Digital Game Plan ensures they get the answers they need from you to make informed decisions.
WHY IT MATTERS: A scattered online presence leads to missed opportunities. Without a clear plan, your competitors will capture the attention of the very customers you should be helping.
HOW TO USE IT: Follow the Digital Game Plan to optimize your website, create valuable content, build relationships with referral partners, and dominate search results so the right people find and choose you.
RESULT: A strong digital foundation that keeps your business visible, trusted, and thriving—turning online visitors into loyal customers
SO vs So What
What It Does: Helps you identify your strengths and turn them into compelling reasons for customers to choose you.
Why It Matters: If you can’t clearly explain why your business is the best choice, your customers won’t see it either. The "SO" in this lesson refers to identifying your top Strengths and Opportunities.
SO (Strengths & Opportunities): Identify what makes your business stand out—your strengths, expertise, and unique value.
SO WHAT? (Why It Matters): Turn those strengths into a compelling reason for customers to choose you by solving their biggest problems.
RESULT: Move from being just another option to becoming the only choice for your ideal customers.
Rounding the Bases
What It Does: Categorizes customers based on their engagement and revenue impact, so you can focus on the most valuable ones.
Why It Matters: Knowing which customers to nurture and where to invest your efforts leads to smarter growth and higher profits. SINGLES: Identify small but consistent customers who engage with your business occasionally.
DOUBLES: These are repeat customers who buy more frequently and show strong potential for growth. TRIPLES: High-value customers who rely on your business consistently and generate significant revenue.
HOME RUNS: Your top-tier, game-changing clients who drive the biggest impact on your success.
RESULT: Focus your efforts on nurturing relationships that drive the biggest growth while continuing to attract new opportunities.
Soulmate (Buyer Persona)
What It Does: Defines your ideal customer so you can tailor your messaging, marketing, and sales efforts to them.
Why It Matters: Marketing to the wrong audience wastes time and money—understanding your soulmate ensures you attract the right customers.
WHO THEY ARE: Your ideal customer isn’t just anyone—they’re the ones who need what you offer most.
WHAT THEY WANT: Understand their pain points, goals, and decision-making process to connect on a deeper level.
HOW TO REACH THEM: Speak their language, show up where they are, and provide the solutions they’re actively searching for.
RESULT: Build trust, attract the right customers, and create lasting relationships that drive real growth.
Soulmate 100
WHO THEY ARE: Your Soulmate 100 are the top 100 key partners, industry connections, and advocates who can introduce you to your ideal customers.
WHAT IT DOES: Helps you identify and nurture relationships with strategic partners who can drive consistent, high-quality referrals.
WHAT THEY WANT: These partners also need valuable connections, collaboration opportunities, and trusted resources to share with their network.
WHY IT MATTERS: The right referral network expands your reach, shortens sales cycles, and brings you pre-qualified leads without cold outreach.
HOW TO REACH THEM: Build genuine relationships by offering value first—engage with their content, share their successes, and collaborate on mutually beneficial opportunities.
RESULT: A thriving, referral-driven network that continuously connects you with your ideal customers while strengthening your industry presence.
RIKs = Discovering Your Ridiculously Important Keywords
WHAT THEY ARE: RIKs are the exact words and phrases your ideal customers use when searching for solutions like yours.
WHAT IT DOES: Helps you identify and prioritize the keywords that will drive the right traffic to your website and boost your search rankings.
WHAT THEY WANT: Your customers want quick, relevant answers—using the right keywords ensures they find you instead of your competitors.
WHY IT MATTERS: Without the right keywords, your content won’t show up where it matters most, and you’ll miss out on high-value leads actively searching for what you offer.
HOW TO USE THEM: Strategically place RIKs in your website, content, and marketing materials to improve visibility, attract quality leads, and increase conversions.
RESULT: A steady stream of the right prospects finding your business online, leading to more engagement, inquiries, and sales.
Map Your Buyer Journey
WHAT IT IS: The buyer journey is the path your ideal customer takes from discovering your business to making a purchase.
WHAT IT DOES: Helps you understand each stage of the decision-making process so you can guide prospects smoothly toward a sale.
WHAT THEY WANT: Buyers need clear, helpful information at every step to feel confident in choosing you over competitors.
WHY IT MATTERS: If you don’t align your content and sales process with the buyer journey, you risk losing potential customers before they ever reach the finish line.
HOW TO USE IT: Create targeted content, emails, and touchpoints that educate, build trust, and move prospects from awareness to action.
RESULT: A seamless, strategic process that nurtures leads, shortens sales cycles, and turns more prospects into paying customers.
Understand Your Soulmate Questions
WHAT IT IS: Soulmate questions uncover the exact concerns, hesitations, and needs of your ideal customer so you can provide the answers they need to make a confident buying decision.
WHAT IT DOES: Helps you craft clear, compelling messaging that removes doubt, builds trust, and makes it easy for your customer to say “yes.”
WHAT THEY WANT: Your customers aren’t just looking for products or services—they’re searching for solutions they can trust. When you answer their questions thoroughly, you eliminate uncertainty and position yourself as the best choice.
WHY IT MATTERS: If you leave gaps in your information, your ideal customer may turn to a competitor who provides clearer answers. Addressing their questions up front keeps them engaged and moving forward with you.
HOW TO USE IT: Identify the top questions your customers have at every stage of their journey and answer them in your website content, marketing materials, and sales conversations.
RESULT: A well-informed buyer who sees you as the obvious solution, leading to stronger relationships, higher conversions, and long-term loyalty.
Hub & Spoke
WHAT IT IS: The Hub & Spoke strategy ensures you create content that fully answers your ideal customer’s questions, guiding them toward a confident buying decision.
WHAT IT DOES: Helps you organize your content around a central “hub” topic (your core expertise) with supporting “spoke” content that dives deeper into related questions and details.
WHAT THEY WANT: Customers want complete, easy-to-find answers before they commit—providing a structured content strategy keeps them engaged and builds trust.
WHY IT MATTERS: If your content only scratches the surface, customers may leave to find more detailed answers elsewhere—possibly from a competitor. A well-structured content strategy ensures they get everything they need from you.
HOW TO USE IT: Identify a key topic your customers care about (the hub) and create blog posts, videos, FAQs, and other resources (the spokes) that thoroughly answer all related questions.
RESULT: A powerful content ecosystem that boosts SEO, builds authority, and keeps your ideal customers coming back for the answers they need—so they buy from you instead of someone else.
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SO vs So What
What It Does: Helps you identify your strengths and turn them into compelling reasons for customers to choose you.
Why It Matters: If you can’t clearly explain why your business is the best choice, your customers won’t see it either. The "SO" in this lesson refers to identifying your top Strengths and Opportunities.
SO (Strengths & Opportunities): Identify what makes your business stand out—your strengths, expertise, and unique value.
SO WHAT? (Why It Matters): Turn those strengths into a compelling reason for customers to choose you by solving their biggest problems.
RESULT: Move from being just another option to becoming the only choice for your ideal customers.
Rounding the Bases
What It Does: Categorizes customers based on their engagement and revenue impact, so you can focus on the most valuable ones.
Why It Matters: Knowing which customers to nurture and where to invest your efforts leads to smarter growth and higher profits. SINGLES: Identify small but consistent customers who engage with your business occasionally.
DOUBLES: These are repeat customers who buy more frequently and show strong potential for growth. TRIPLES: High-value customers who rely on your business consistently and generate significant revenue.
HOME RUNS: Your top-tier, game-changing clients who drive the biggest impact on your success.
RESULT: Focus your efforts on nurturing relationships that drive the biggest growth while continuing to attract new opportunities.
Soulmate (Buyer Persona)
What It Does: Defines your ideal customer so you can tailor your messaging, marketing, and sales efforts to them.
Why It Matters: Marketing to the wrong audience wastes time and money—understanding your soulmate ensures you attract the right customers.
WHO THEY ARE: Your ideal customer isn’t just anyone—they’re the ones who need what you offer most.
WHAT THEY WANT: Understand their pain points, goals, and decision-making process to connect on a deeper level.
HOW TO REACH THEM: Speak their language, show up where they are, and provide the solutions they’re actively searching for.
RESULT: Build trust, attract the right customers, and create lasting relationships that drive real growth.
Soulmate 100
WHO THEY ARE: Your Soulmate 100 are the top 100 key partners, industry connections, and advocates who can introduce you to your ideal customers.
WHAT IT DOES: Helps you identify and nurture relationships with strategic partners who can drive consistent, high-quality referrals.
WHAT THEY WANT: These partners also need valuable connections, collaboration opportunities, and trusted resources to share with their network.
WHY IT MATTERS: The right referral network expands your reach, shortens sales cycles, and brings you pre-qualified leads without cold outreach.
HOW TO REACH THEM: Build genuine relationships by offering value first—engage with their content, share their successes, and collaborate on mutually beneficial opportunities.
RESULT: A thriving, referral-driven network that continuously connects you with your ideal customers while strengthening your industry presence.
RIKs = Discovering Your Ridiculously Important Keywords
WHAT THEY ARE: RIKs are the exact words and phrases your ideal customers use when searching for solutions like yours.
WHAT IT DOES: Helps you identify and prioritize the keywords that will drive the right traffic to your website and boost your search rankings.
WHAT THEY WANT: Your customers want quick, relevant answers—using the right keywords ensures they find you instead of your competitors.
WHY IT MATTERS: Without the right keywords, your content won’t show up where it matters most, and you’ll miss out on high-value leads actively searching for what you offer.
HOW TO USE THEM: Strategically place RIKs in your website, content, and marketing materials to improve visibility, attract quality leads, and increase conversions.
RESULT: A steady stream of the right prospects finding your business online, leading to more engagement, inquiries, and sales.
Map Your Buyer Journey
WHAT IT IS: The buyer journey is the path your ideal customer takes from discovering your business to making a purchase.
WHAT IT DOES: Helps you understand each stage of the decision-making process so you can guide prospects smoothly toward a sale.
WHAT THEY WANT: Buyers need clear, helpful information at every step to feel confident in choosing you over competitors.
WHY IT MATTERS: If you don’t align your content and sales process with the buyer journey, you risk losing potential customers before they ever reach the finish line.
HOW TO USE IT: Create targeted content, emails, and touchpoints that educate, build trust, and move prospects from awareness to action.
RESULT: A seamless, strategic process that nurtures leads, shortens sales cycles, and turns more prospects into paying customers.
Understand Your Soulmate Questions
WHAT IT IS: Soulmate questions uncover the exact concerns, hesitations, and needs of your ideal customer so you can provide the answers they need to make a confident buying decision.
WHAT IT DOES: Helps you craft clear, compelling messaging that removes doubt, builds trust, and makes it easy for your customer to say “yes.”
WHAT THEY WANT: Your customers aren’t just looking for products or services—they’re searching for solutions they can trust. When you answer their questions thoroughly, you eliminate uncertainty and position yourself as the best choice.
WHY IT MATTERS: If you leave gaps in your information, your ideal customer may turn to a competitor who provides clearer answers. Addressing their questions up front keeps them engaged and moving forward with you.
HOW TO USE IT: Identify the top questions your customers have at every stage of their journey and answer them in your website content, marketing materials, and sales conversations.
RESULT: A well-informed buyer who sees you as the obvious solution, leading to stronger relationships, higher conversions, and long-term loyalty.
Hub & Spoke
WHAT IT IS: The Hub & Spoke strategy ensures you create content that fully answers your ideal customer’s questions, guiding them toward a confident buying decision.
WHAT IT DOES: Helps you organize your content around a central “hub” topic (your core expertise) with supporting “spoke” content that dives deeper into related questions and details.
WHAT THEY WANT: Customers want complete, easy-to-find answers before they commit—providing a structured content strategy keeps them engaged and builds trust.
WHY IT MATTERS: If your content only scratches the surface, customers may leave to find more detailed answers elsewhere—possibly from a competitor. A well-structured content strategy ensures they get everything they need from you.
HOW TO USE IT: Identify a key topic your customers care about (the hub) and create blog posts, videos, FAQs, and other resources (the spokes) that thoroughly answer all related questions.
RESULT: A powerful content ecosystem that boosts SEO, builds authority, and keeps your ideal customers coming back for the answers they need—so they buy from you instead of someone else.
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