Make a Great 1st Webpression

Website Build or Refresh

You have one chance to make a Great 1st Webpression.

Ideal customers landing on your website deserve an amazing customer experience that is simple and easy.

Your success requires a powerful website built to support your digital growth. An effective website will allow you to hit your goals. A solid web strategy exposes your brand to targeted audiences and connects with brand new long-term customers.

Impact Of This Project

The outcome of this project delivers a customer-focused website that will immediately connect with your ideal buyers and clearly communicates what problems you solve. The messaging will reassure potential customers that your company understands their problem and that you can solve it quickly and efficiently. Most websites are vague and often difficult to navigate. Having a clear and concise customer-oriented message helps set you apart to generate quality relationships.

What Is Included

  • 5 - 7 web pages
  • 1 year of web hosting
  • Training/Manual
  • Basic SEO implementation on the new website (keywords, tags, navigation, sitemap)

1st Webpression Deliverables

Persona Exercise: This preliminary exercise helps you identify and understand your company’s soulmate (aka ideal buyer). This critical 1st step determines the needs, challenges, frustrations and goals of your ideal buyers and where they hang out online.

Keyword Exercise: This preliminary exercise will help us determine what keywords are being used to find and describe products and services that your company offers.

Website - with the following features

  • 5-7 Mobile-friendly and easy to edit web pages (copywriting included)
  • Home Page (Main Landing Page) - properly prioritizing company offerings
  • About/Team - this will overflow with company culture
  • Blog - will allow publishing content about the company’s industry, news, culture, and information about products and service
  • Contact - this page will include a contact us form for questions and concerns, address/phone information, social links (ie LinkedIn), directions, and a map to company headquarters
  • Privacy Policy - lays out how the company gathers and uses all information collected from customers (ie contact information, cookies, payment information, etc.)
  • Terms & Conditions - acts as a legally binding contract between you and your users. It's the agreement that sets the rules and guidelines that users must agree to and follow in order to use and access your website
  • 1 Service/Product Page - each service/product page will fully explain how using the service/product will solve the customer’s problem that they are looking to solve. (+additional pages $400)
  • Lead Form with a lead magnet (could be RFQ request) - an enticement to contact the company for more information about products and services.
  • Fast Loading - it is a requirement to have a fast-loading website for customer experience and SEO rankings. We will install plugins for:
  • Page caching and resources optimization
  • Image optimization
  • Secure Website - with security plugin and SSL certificate - protects the website from being infiltrated without proper permissions and the customer data that is stored within the databases
  • Webpage Copywriting - what, when, and how way the text on the page will be optimized based on your what you customer needs to be said to sell them that your company is the choice for them
  • Analytics - Your site will be connected to necessary tracking scripts using Google Tag Manager. Google Analytics will be connected to the site as well as potentially tracking scripts from Bing, LinkedIn, Twitter, Facebook, among others.
  • Sitemap - helps guide the search spiders in an organized way so they can properly index the website
  • Training Videos - for using the software, updating, and more